Dreamforce: becoming a must attend event

It’s no longer for the early adopters, the pioneers, the founders. Dreamforce has pretty much arrived as the event you can’t miss if you’re serious about enterprise technology beyond 2010.
It’s amusing to watch a few stay-away stalwarts over the past few years, finally showing up, gold sponsor status and all.
Companies I love and recommend you talk to at DF10:
SnapLogic.
OK, integration is hard, always will be. Get it wrong and you’re stuck, heaps of code, developers everywhere and nobody’s moving very fast. At all. SnapLogic gets it. You need FAST, first. Then, you need to BUY where you used to build.

Okta.
Soon your company has 40+ cloud services in production. People are spinning – they forget URLs, passwords, they start sharing userIDs (yes, they do) and they tell each other their passwords. Nooo! stop this. There’s a better way.

Box.net
Fabulous, simple, intuitive way to securely share files with colleagues, outside partners, customers. You can take off your policeman hat – hand to your business and get out of the way – they will love you for it.

GoodData
BI is hard too. It used to take a special team many months to design the perfect BI strategy. When they were done, you realize you’re still better off with Excel. Committees can’t give you good analytics – your need to power at your fingertips and you need IT out of your face while you’re trying to see what these millions of records are trying to tell you. GoodData gets it.

There are more – we’ll be talking about our multi-cloud environment at Pandora, and are happy to share our successes and lessons.

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